Globe & Mail

To educate riders on the features and benefits of Globe Unlimited.


To increase awareness of Globe Unlimited and increase traffic to


Utilize all three components of Play′s network (Welcome screen, Play TV and Play Interactive) to increase audience retention

Interact with riders through a current events multiple choice trivia game

Riders to submit email addresses for a chance to win a Google Nexus Tablet


The campaign was viewed by over 320,000 passengers. Approximately 18,000 riders interacted with the current events trivia game

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Case Studies

  • Aeroplan
  • BC Toyota Dealers
  • Budweiser
  • CIBC
  • Flight Centre Interactive Game.
  • Globe & Mail
  • Gotstyle
  • Joe Fresh
  • Koodo
  • Kraft
  • Mexico Vacation Destinations
  • Molson Coors
  • Tappy Taxi
  • Telus Incentivized Campaign
  • TELUS Consumer
  • Tequila Sauza