CIBC ran a 4 week campaign to promote their Bundles package.


CIBC wanted to increase awareness of the Bundles package and take advantage of a captive environment with superior dwell time.


CIBC promoted the features and benefits of the package using a targeted 30 second broadcast spot on Play TV.


The campaign delivered more than *2.4 million impressions.
The spots played in front of *853,300 riders.

*Campaign ran on 575 screens.

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