Budweiser ran a 4 week campaign in 530 cabs introducing their new Crown beer.


To re-purpose an already existing television spot in order to enhance awareness before the point of purchase.


Utilize Play’s TV loop and interactive app button to ensure frequent plays and allow riders to watch at their own discretion.


The campaign delivered more than 3.4 million impressions. The spots played in front of 1,179,780 riders. Over 66,000 passengers watched the Bud Crown video by choice when they clicked on the “Bud Crown” interactive app.

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Case Studies

  • Aeroplan
  • BC Toyota Dealers
  • Budweiser
  • CIBC
  • Flight Centre Interactive Game.
  • Globe & Mail
  • Gotstyle
  • Joe Fresh
  • Koodo
  • Kraft
  • Mexico Vacation Destinations
  • Molson Coors
  • Tappy Taxi
  • Telus Incentivized Campaign
  • TELUS Consumer
  • Tequila Sauza