Company Overview

Play Taxi Media exists to create memorable brand experiences.

Founded in 2008, Play operates a network of interactive touch screens in taxis across Canada. Our network makes your message memorable by making it playful and interactive. We work with you to craft a story that entices consumers to use the touch screen and we advise on the best techniques for embedding product details in a custom app. With an average 15 minute cab ride, our network produces unheard of engagement levels compared to other media.

Targeting affluent and active consumers in metropolitan cabs, Play offers entertainment, news and surveys from top-tier publishers. This model has attracted global brands both in North America and overseas. Our clients choose digital taxi media because they can precisely measure each view, touch, email and cell phone number received in a campaign. For our clients, every viewer is a potential customer, and we deliver unique, entertaining and impactful media to over two million viewers each month.

This is advertising that will be remembered.

Play's Technology Partner

Founded in 2003, Touchmedia develops state-of-the-art hardware, software and creative content. Their aim is to transform advertising effectiveness for clients and make it more involving for consumers, focusing on the "Q" interactive touch screen system deployed in taxis. With offices in Asia and New York, and nearly 40,000 screens worldwide, Touchmedia has already attracted more than 300 advertising clients including many Fortune 500 multinationals.

With its in-house research and development team, Touchmedia has spent a decade developing their proprietary software and hardware. The company has been awarded a number of patents for its pioneering innovations and is a world leader in interactive mobile screen technology.

In recent years the company has received many honours including the Red Herring Global Award and Deloitte's award for being one of Asia's 20 fastest growing technology companies.

Touchmedia has selected Play for its North American launch.

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News & Events

  • Vancouver wasn't big enough for in-cab advertiserThe Globe and Mail - Febuary 22nd 2013

    In 2008, Zac Killam and Steve Lowry co-founded Vancouver-based Play Taxi Media, borrowing from an idea that Mr. Killam had seen on a trip to Asia: interactive video screens in the backs of taxi cabs that entertain passengers with a mix of music, news and ads.

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  • Disney Partners with Play Taxi For Film LaunchDailyDOOH - 10th September 06th 2012

    Last Friday marked the pre-film-launch in Canada for Frankenweenie, and Walt Disney Studios partnered with Play Taxi Media, Vancouver, for a marketing campaign for the film that will open in theatres across Canada Oct. 5/12.

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  • BC Toyota Dealers makes itself at home in cabsMedia in Canada - September 06th 2012

    Did you know that nearly 96% of cabs in Vancouver are Toyota Prius vehicles? The brand is aware of this stat, and sees an opportunity to use the extensive fleet of hybrid cars as its own personal mobile showroom. That′s why, starting this week until mid-Fall, the BC Toyota Dealers promote in cabs on 200-plus Play Taxi Media screens across the city.

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  • Play Taxi Media Showcases The PriusDailyDOOH - September 04th 2012

    Vancouver-based Play Taxi Media has partnered with Elevator Strategy, Advertising and Design, Vancouver, and the BC Toyota Dealers to launch an integrated campaign across Play screens in Vancouver.

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  • Sauza mobilizes its marketingMedia in Canada - August 30th 2012

    Sauza is leaving few stones unturned when marketing its tequila to young adults aged 19 to 24.

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  • How I did it: Zac KillamBusiness in Vancouver - August 21st 2012

    Business in Vancouver's "How I Did It" feature asks business leaders to explain in their own words how they achieved a business goal in the face of significant entrepreneurial challenges. In this week′s issue, Zac Killam, a 31-year-old lawyer-turned-entrepreneur, describes his biggest challenge - negotiating deals with more than a dozen Canadian cab companies - to get Play Taxi Media advertising touch screens in taxis across Canada.

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